Video Business Card Information

What is a video business card?

A video business card (VBC) is a short-form video typically 90 seconds to 3 minutes long that describes you, your business, and your awesome products.
They explain your brand and your business’ story. People love stories.
These videos explain why a customer should buy from you instead of your competition.
They explain why you are great and why you are the expert.
They build trust and rapport with your customer before you’ve even met them. And trust leads to $ale$.
Having a video business card on your website is like having a sales rep working for you 24/7. And they say the perfect pitch every time!
They drive traffic to your web site and improve conversions.
These videos are typically placed on your website's home page but they can also be placed on your social media sites, too.

Your video should tell a story

Define the objective. What do you want your customers to feel, think, and do after learning your story?
Look for a relevant success, failure, or moment of clarity. What happened that went right or wrong? Humans learn more from failures than successes.
Make sure your intended audience will identify with the hero, obstacle, and struggle.
Use humor in your story because making us laugh will make us listen better.
Make your customer the hero by them using your products to solve their problem.
Put the audience at the centre of your message. (Don’t focus on your company and its products; focus on how your company and your products will help your customer).
Give the customer something they don’t know and leave them wanting more (cliff-hanger).
Content should educate, inspire, and entertain.

Gestures: always use them when